Founded in 1998

Delivering innovation and strategic guidance has helped our clients retain and attract new, profitable customers since 1998. With experience working for Fortune 500 companies, our founders realized there was a need for an agency that concentrated on marketing programs that could be measured and quantified.

Although many specialized agencies existed around the country, none were present in the Midwest. Since then, we've been perfecting the direct marketing craft for a combined total of 50 years. Our experience with industry leaders like Shell, Rain-X®, Rent-A-Center, Spiegel and Pizza Hut have proven to be invaluable assets to our client’s projects.

 

Delivering targeted data-driven marketing programs that produce measureable ROI and proven results.

Tom Hollingsworth

Chief Executive Officer

One of my primary roles is to find people that possess a can-do attitude. I believe in creating a culture of treating people the way we wish to be treated. Having experienced many company environments, it was necessary to create a cohesive, dynamic, and dedicated group of individuals that could provide an invaluable service to facilitate the growth of our client’s ROI.

Buddy Kuhn

President

Being able to work with our clients to collaboratively assess their needs, watch our strategic ideas spring to reality and then see it perform to help our clients, is satisfying on many levels. RDM has taught me to understand that what you put in, is what you get out. The position I’ve always communicated to our clients is that we are here to help serve their needs and guide them where they need to go.

Peter Janssen

Vice President

At RDM we’ve been able to build a culture where our clients—and their needs—are our top priority. We are customer focused, very responsive to their needs, strategic, proficient professionals that take pride in our work. My role in our organization is to be a mentor/coach. I encourage individual growth, reinforce the importance of attention to detail, and to continually think from an audience's perspective.

Matt Weber

Vice President

With my degree in entrepreneurship, I feel at home at RDM, where each day presents a new challenge and every campaign is different. Post campaign analysis brings me the greatest thrill. Sharing with a client the details of how a project performed and what it means to their bottom line makes it all worthwhile!

Stacie Margrave

Director

We are more than just another agency pushing another direct mail/email campaign, or just another data management group. Our team has become an integral piece of the loyalty programs for the second largest oil company in the world. This client is the front-runner in their industry and it's amazing to see how RDM has so much influence on the successes of these programs.

Ron Kahan

Director, CRM & Loyalty Strategies

Every campaign we execute at RDM is carefully vetted to ensure the best possible results for our clients. Testing a cross-section of the target universe against a control group prior to roll-out is imperative to show statistically significant, ROI-producing lift. Understanding the break-even response rate before executing front-end segmentation and back-end campaign analysis is a core competency of RDM. In this way, we work collaboratively with our clients to create big wins in acquisition, retention and win-back initiatives.

Matt Childs

Director of IT

At RDM we are always on the cutting edge of the industry, whether it's a new technology front or a new marketing strategy. I help make the client's dreams turn to reality. Every day is a new challenge and a new puzzle to solve. Even as RDM continues to grow and evolve, it is an ever exciting adventure to drive our client’s business to new heights.

 

New and Noteworthy

Results Driven Marketing unveils new
brand identity

Wichita, Kan. (January 31, 2013) — Results Direct Marketing unveils an updated logo and has changed the name of the company from Results Direct Marketing to Results Driven Marketing. The brand refresh celebrates their 15th anniversary and significant business accomplishments over the past few years and looks toward a more contemporary aspect of the brand today. Download The Full Press Release

December 2012

RDM executes successful lead building campaign with Fuel for a Year for you and 5 friends promotion.

October 2012

RDM helps ITW Global Brands acquire 3,800 new leads at SEMA in Las Vegas, NV.

June 2012

Matt Childs promoted to Director.

May 2012

Stacie Margrave promoted to Director.

 

Awards & Certifications

Awards

2011 Runner-Up: Shell Retail
North America Vendor Recognition Program

2010 Winner: Shell Retail
North America Vendor Recognition Program

 

Get In Touch

Contact Us

For general inquiries, call us or fill out the form below. We will contact you as soon as possible to address your question.

Results Driven Marketing

555 N. Woodlawn, #300

Wichita, KS 67208

Tel: 877.689.8555

Fax: 316.689.8111

Hours: Monday-Friday, 8am-5pm

Inquiries and Sales

Susan Lentz | Sales Executive

Tel: 316.689.8555 Ext. 131

Fax: 316.689.8111

Mobile: 316.648.6492

Email: susanl@resultsdm.com


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Database/CRM

We develop databases that support CRM strategies with your end goal in mind - acquiring, maintaining and managing customer data while using it to the fullest potential of driving new repeat business to your door.

Database Construction

We design databases centered on client requirements and objectives, deploying transactional and non-transactional design capabilities and integrate our systems with your existing database platforms.

Data Mining

Given your data, the RDM team initially performs data hygiene services, then places it under the microscope to cleanly target, segment, model or analyze the data to hone in on your ideal customers. Based on your campaign objectives we can then score, cluster, extract or suppress data so your marketing efforts hit the bulls-eye.

Reporting

Based on client scope, requirements and business needs, we offer report suites delivered via secure FTP. Reports range from: static reporting that provides management, sales team and key stakeholders performance information; to a live data reporting dashboard that is API enabled, allowing real-time analysis via remote access for client management, customer service and sales team production. Reporting is Ad Hoc and tailored to your specific, pre-defined objectives. In addition, Excel automation can be added to dashboard reporting and additional API’s utilized to expand core marketing functionality from your third-party marketing vendors.

Data Hosting, Warehouse and Mart

An industry standard for data security is off-site hosting. RDM has the knowledge and experience to extract, transform and load (ETL) your data, as well as providing maintenance. We currently load 4 million records daily; maintain a historical database of 5 billion records while protecting 500 million payment accounts.

Certification / Strategic Partners

In addition to being an Acxiom Authorized Broker, RDM is established with FIS™, the world’s largest global provider dedicated to banking and payment technologies. We also heavily focus on data protection with our PCI (Payment Card Industry) Certification and Compliance with a successful annual security audit, quarterly internal vulnerability scans, monthly external penetration tests, full video surveillance, adherence to industry standard data security policy and procedures, and regular security awareness training.

Hardware and Software Capabilities

RDM provides a wide range of platform and programming competencies and experience, including SQL Enterprise platform, MS Dynamics CRM, and other widely used software applications. Hardware capabilities include 32 and 16 Terabyte Storage Area Network, and 42 HP Proliant Server Network, which are HVAC supported and have secure and monitored access.

  • How RDM team members are "Driven" to deliver Results

    Matt Childs - Director, Information Technology

    I do the PCI security annual audit, and keep the servers running at peak capacity. As a company we are diligent to adhere to best practices with data security. This is extremely important as one of our clients’ databases has over 5 billion transactions.

  • How RDM team members are "Driven" to deliver Results

    David Prince - Database Manager

    I provide our clients with monthly reports on growth, with as much detail as possible, so that they can readily determine the success of a particular campaign. From the raw data received from our clients I construct a data mart from which we can glean specific market strategies, so that they can maximize their return on investment.

Web Services

RDM has a broad knowledge base of developing all types of internal and external facing websites. These can connect with your existing sites to expand your marketing capabilities, improve efficiencies and deliver the results you need.

Development

Internal marketing portals provide your team access to order materials, pull reports and maintain corporate brand standards. External website portals enable consumers easy access to loyalty programs, product information and promotional activity which creates engagement.

Website Construction

For our website creation and development, we build for desktop, mobile and responsive designs. By integrating API and enabling multiple channels, our technologies can effectively push and pull information between systems. Promotional landing pages cover a plethora of needs-based functionality (sign up, sweepstakes, surveys, and coupons).

Micro-Sites

RDM offers customizable local websites based on corporate standards that allow for brand oversight but permit field based operations to execute individualized local store marketing programs.

Store Locator Services

Technologies include geo-spatial location or zip code, real-time updates, amenities, store ranking and API connectivity within I-frame of corporate website.

Hosting

Security is our number one priority when hosting our client’s websites. We offer service level capabilities with 99.98 percent up-time, redundant back-up servers and secure logins that virtually guarantee complete up-time and zero data loss.

How RDM team members are "Driven" to deliver Results

Stacie Margrave - Director, Account Supervisor

The smaller our clients marketing teams have gotten the bigger our role plays for them – it has given RDM an opportunity to step up. The consistency of our team has been a constant for them as they go through changes. This has allowed us to help them manage themselves since they have gone through change, turnover and dwindling employees – we help provide legacy information and stability to their programs.

Direct Mail

Since 1998 Results Driven Marketing has delivered 450+ million direct mail pieces. We process programs ranging from 500 to 10 million pieces. With over 35 years of experience, we ensure your mailing will meet postal standards, stand out in the mailbox and deliver the call to action.

Printing

By offering offset, digital, on-demand and customizable solutions, we have more resources than you can imagine. From postcards and mail flats, personalized and matching envelope mailers, company or external newsletters, highly customized marketing pieces with piggyback labels to die-cut plastics and POP support materials; if you dream it we can create it and get it mailed.

Campaigns

Lead generation, targeted acquisition/retention, reminder mail services, variable messaging and PURL (Personalized URL) are services RDM combines to give your campaign the most exciting calls to action with measurable results.

Data-Driven Marketing

We believe in the data-driven marketing approach and incorporate targeting, hygiene and post analysis as your needs dictate. Whether your campaign is designed for retention or acquisition, we can suggest solutions to target your best customers or saturation to find them.

  • How RDM team members are "Driven" to deliver Results

    Christina Duncan – Marketing Analyst

    I value being in an environment that challenges you to question, think and analyze. Why do people buy and why do they respond like they do? It’s my job to figure that out and build a strategic plan for our clients based on our findings.

  • How RDM team members are "Driven" to deliver Results

    Kim Lawrence - Production Manager

    With over 25 years experience in printing, lettershop, pricing, scheduling and developing creative, just title me “RDM Direct Mail Guru.”

Email Marketing

Having created, managed and deployed hundreds of email campaigns, we have the knowledge and experience to know what it takes for your emails to arrive at their destination which gets your customers to your door.

Strategy

Working with your goals, objectives and metrics, RDM strategically determines the audience and content, then times the campaign deployment for the most effective results. Our experience with email engines includes Exact Target and iContact among others.

Design

Whether you design it or RDM does, we offer HTML/CSS 3 - mobile friendly coding that keeps your audience engaged. Performing text to image ratio analysis allows your dollar to be maximized for better open rates.

Targeting

By deploying geo-targeting and demographic targeting based on cluster/grouping indicators, we're able to seek the best customers and desired effect. Any data-point contained within the client database increases open, click-through and click-to-open ratios.

Development

After the design has been approved, RDM can HTML code, performance test, set tracking links and host images and forms. We will also manage bounces to reduce SPAM complaints and improve overall list health.

Analysis

By providing post reporting of results based on requested metrics, an ROI analysis can be conducted based on fulfillment processing of the post campaign.

Promotional Landing Pages

We design and develop desktop, mobile and responsive website landing pages. Sign up (opt-in), sweepstakes entry path, surveys, comments, questions, secure coupon printing and auto-populated mail-in rebate hosting are just a few tactics we can deploy to drive a successful and profitable campaign.

  • How RDM team members are "Driven" to deliver Results

    Maia Briggs - Marketing Manager

    Adapting to new marketing technology can be overwhelming and decrease productivity. We are here to relieve the anxiety change can cause by helping clients navigate the uncharted waters. We manage the difficult tasks so our clients’ employees can focus on what they do best. Overall, we become an extension of our clients’ business helping them to effectively compete within their industries.

  • How RDM team members are "Driven" to deliver Results

    Danna Voegeli - Marketing Coordinator

    “I’m the first line of support for wholesalers and recommend when to send mailings out and what to offer. Since I understand reporting, I show them what is available and how to use it for their best benefit.”

Mobile Marketing

Many companies shy away from mobile marketing because of fear of the unknown. At RDM we are driven to see our clients succeed in their market place and navigating these uncharted waters is an example of how we help them compete within their industries.

Dedicated or Shared Shortcode

RDM facilitates the process to decide whether Dedicated or Shared Shortcode is the best strategy to deploy for your enterprise or operation.

Keyword & QR Code

We can generate QR codes that are unique to a location, group or geography. RDM can also create keywords that are web hook capable.

Mobile Marketing Association (MMA) Best Practices

Adhering to MMA best practices, RDM consults with you to determine the type, length and scope of the campaign as well as which opt-in (single use or handset verification) method is most suitable.

Helferich Patent Litigation (HPL) Compliant

RDM understands the risks associated with mobile marketing. We are HPL compliant and consistently stay abreast of and consult on strategies to avoid, ways of mitigating your risk, and protecting your business.

Basic SMS Campaigns

Reminder programs, sweepstakes campaigns, promotional offerings and mobile alerts are basic campaigns that easily allow you access to your customers while promoting your brand.

SMS Campaigns With URL Linking

In addition to basic campaigns, RDM offers the flexibility to add PURL’s (Personalized URL) that when linked gives you tracking capabilities for response and redemption analysis. PURL’s can also redirect your customers to a landing page, social media or a video that drives your marketing efforts further.

Mobile Website Development and Hosting

We have driven the development of multi-platform friendly websites to include landing pages, loyalty programs and store locators, to name a few. Landing pages are designed to incorporate acquisition efforts such as opt-ins, sweepstakes entries and surveys. Loyalty programs and promotions incorporate entries, points or rewards tracking and ultimately redemptions which promote your brand. Store locators get your clients in your door utilizing geo-spatial location or by zip codes. You can also incorporate tailored, real time content such as store openings and closings, amenities provided and most favorable location to meet your customers' needs. All mobile connectivity is accomplished via API within the I-frame of your corporate website.

Secure Coupon Integration

Our couponing technology is generic or unique capable and pre-populated with consumer, retailer or local information. We also offer response tracking to campaign, retail location or consumer engagement, giving you vital data about your customers' habits and buying styles.

  • How RDM team members are "Driven" to deliver Results

    Shyla Boyer – Senior Finance Manager

    RDM is an extension to our client's Marketing Department. We have the experience, dedication and drive to help them adapt to new and upcoming ways of contacting and catching the eyes of their targeted customers. We provide our clients with the results to grow and succeed.

  • How RDM team members are "Driven" to deliver Results

    Jennifer Joy – Account Executive

    RDM has seen what works and what doesn’t. Armed with this knowledge, we are able to offer guidance because of what we’ve done as a company and also what work we’ve done for the client.

Field Support Services

Results Driven Marketing custom tailors programs to fit your needs. We do not develop one-size-fits-all solutions.

Live Phone Support

Our live phone support offers a Midwestern or neutral dialect. With live translation of call services offered, personable and pleasurable experiences are achieved.

Email Support

Our programs deploy an Ad Hoc and system generated workflow with CRM processing and case status notifications.

Industry Knowledge

Our experienced team provides insightful industry knowledge that lends itself to improved customer satisfaction and improved marketing performance. Assistance in interpreting your reports helps you better understand the data, and our individualized client facility knowledge offers a more personalized troubleshooting approach.

Inbound Correspondence Processing

Sales lead generation – scan, upload, compile, report, and deliver on-line access for management and sales force, the leads generated within the sales territory. Returned mail processing provides clients the non-deliverable mail file to flag within their CRM system to manage hygiene of customer database, reducing future postal costs. We also preform sweepstakes, mail-in processing and authentication of qualified entries and reporting to client. In addition, RDM provides direct mail response analysis.

Corporate & Franchisee Liaison

As an extension of operational/marketing needs, RDM offers franchisee technical /escalation point support (B2B), loyalty program case resolution (B2C), program/promotion sell-in, implementation and support.

Management Reporting

MS Dynamics CRM on-site servers offer time tracking, case management, case resolution and trending analysis for implementation improvements.

  • How RDM team members are "Driven" to deliver Results

    Cinda York - Marketing Services Manager

    Our customers know they can rely on us – “I know when I call you Cinda that you will answer – when I call corporate all I get is voicemail.”

  • How RDM team members are "Driven" to deliver Results

    Seanna Viggers - Marketing Coordinator

    To me, customer service is a profession. A job that truly defines who a company is. I help to ensure a customer is put on the right track to the right help desk, even if it is not us. That is going the extra step. Making sure your customer knows that you do care about them and guaranteeing that each customer is given prompt attention with resolution. That is who RDM is.

  • How RDM team members are "Driven" to deliver Results

    Carmen Riggle - Marketing Manager

    I recall having a client tell me, “You guys are almost too helpful!” That’s what we’re here for, going above and beyond to help our customers as much as we can by providing the best customer service possible.

  • How RDM team members are "Driven" to deliver Results

    Matt Stecklein – Marketing Coordinator

    Our clients come to us with new propositions, and with RDM’s wide variety of experience and ability to visualize our client’s goals; we provide services that go beyond expectations.

Product Launch Email Campaign

Opportunity

Pennzoil Ultra™ Synthetic Motor Oil was named the recommended brand of motor oil by Ferrari North America. To promote this newly acquired status, Pennzoil launched a sweepstakes for the chance to win a trip to the Ferrari Factory in Maranello, Italy. For consumers who entered this sweepstakes, Pennzoil wanted to gather the contestant’s name, address and email address.

Idea

RDM and Pennzoil agreed that follow-up communication should be executed utilizing the information gathered. RDM worked with Pennzoil to send out a thank you email to all opted-in sweepstakes entrants. The Thank You email incorporated a variety of special offers. Using a variety of these offers, we were able to test the response rates and redemption rates of each offer. To be able to truly compare the offers, it was decided that all emails would promote the 5-quart bottle of Pennzoil Ultra™, available only at Wal-Mart.

How it worked

A total of five different offers were emailed to consumers who opted-in and entered the Ferrari sweepstakes. The five versions were tested in small groups to see which performed best. The consumers clicked to a personalized landing page allowing them to print out the redemption form. Each printed redemption form was tracked and incorporated a unique barcode for “first in” fulfillment processing. The consumer was required to mail in the completed redemption form as well as proof of purchase. In return, they would receive the offer by mail.

Results

Using the “first in” approach, we were able to eliminate the likelihood of fraud. Using five different offers we were able to gain insight as to which offers were most/least attractive to this particular group of consumers. Key statistics included: 44.9 percent of consumers that received the email opened it, which indicates a healthy database to use for future programs. Of the consumers that opened the email, 20 percent clicked through to the landing page and 41.5 percent of consumers that clicked through to the landing page printed the redemption form. These statistics proved that consumers were engaged in the program and interested in the product being promoted. Subsequently, opens, click-throughs and redemption form prints were appended to the database for future program marketing analytics.

Discovering Email Subscriber Demographics

Opportunity

Rain-X® was only collecting first and last name, email address and zip code. That wasn’t enough information to build a demographic profile using the PersonicX segmentation system.

Idea

Ask subscribers for mailing address in exchange for a coupon. A dedicated website was developed to process coupon printing and database building. The coupon was first deployed to current subscribers. The process is still ongoing for new subscribers that log on at www.rainx.com.

Results

By offering a coupon that is only available through email sign-up, it creates exclusivity for consumers. Exclusive coupons allow the consumer to give Rain-X® their email address. The coupon was for an amount off any product, so this could encourage consumers to try a product they’ve never tried before. Coupons help create brand loyalty.

Email Subscriber Re-Engagement

Opportunity

In 2011, Illinois Tool Works acquired Rain-X®, which had a pre-existing database of eight thousand email subscribers that had not been engaged since 2008.

Idea

Re-Engagement with an incentive and personalized email prompting subscribers to opt-in and then a congratulations for registering with Rain-X®.

Incentive was an exclusive mail-in rebate after the purchase of 2 wiper blades. Subscribers could receive up to $10 back by mail and a free Rain-X® umbrella.

Results

The campaign qualified as a truly viral campaign. Of the 7,081 subscribers, 21% opened the email and 33% clicked the rebate. The link to the rebate form was posted on more than 40 money-saving deal websites.

Branded Card Early Warning Sign Pilot

Opportunity

Shell desired to test an Early Warning Sign campaign to re-engage accounts that appeared to be going inactive.

Idea and How it worked

There were three aspects of the campaign. Initially, the card issuer selected accounts based on their methodology and deployed a test campaign. Next, RDM selected accounts using our custom segmentation method and deployed another test campaign. Finally, RDM analyzed the results and compared the two groups: an expensive, top of the line modeling algorithm, and a value-based segmentation.

Results

In the head-to-head comparison, RDM's targeted solution yielded the highest incremental volume per account and the lowest cost per account, giving the client the best chance for a positive ROI.

Product Launch Using Customized Direct Mail

Opportunity

The Coleman Company’s (Jarden Corporation: JAH) director of National Sales was tasked with gaining distribution to introduce a new line of “Party Stacker™” coolers into a large regional sporting goods chain. His plan was to present a test campaign at 22 Academy Sporting Goods locations in Dallas, Austin and Lubbock, Texas but needed a new approach to make this test happen.

Idea

RDM worked with Coleman to research what worked (and had not) in the past to provide strategy and innovation. With the timing of the campaign around football season, it was decided to promote a “tailgating” theme. The challenge was that this was not a new theme and therefore needed added value to get the consumers attention. RDM recommended a “Co-Branded” sales strategy with another big brand to increase promotion awareness with the target consumer base. RDM coordinated this initiative and partnered Dr Pepper Snapple Group with Coleman to create a win/win for both companies.

How it worked

RDM suggested a targeted direct mail campaign around each of the test locations using a plastic “die-cut” mailer that instantly had a higher perceived value than traditional direct mail. The consumers received a digital mail piece that had a unique code on the die-cut piece that resembled a credit card. Using the demographic specifications provided by the insight team from Coleman, the targeting mailed only to consumers that fit the profile to increase potential response. The introductory call to action would provide a FREE 12pk of Dr Pepper for each purchase of the Party Stacker™ Cooler purchased in addition to a discounted price point on the cooler. Each of the 22 locations would have matching point-of-sale in store to maintain continuity of the promotion.

Results

RDM surveyed locations and was delighted to learn that store managers mentioned how many consumers brought in the die-cut card to take advantage of the offer. Dr Pepper gained temporary distribution of 12 pack cans, which had not been tested in this chain and due to the success remain on in/out promotions with Academy. The business model that Academy used at the time required that each product must sell at least one unit per store per week to remain viable and gain a permanent position on the shelf. The test locations averaged 10 units per store per week. Due to the success of this campaign, Academy buyer approved placement of the Party Stacker™ cooler on the shelf at all 113 locations, which generated approximately $400K incremental revenue for The Coleman Company.